By Dr. Martin Oliver

In an industry that is tough to succeed in, let alone make a lot of money, more and more new real estate licensees are desperately looking for solutions and guidance. In recent times mentoring has emerged as the quickest and economical way and one also one with the predictable outcomes to success and profitability in the real estate industry.

WHAT IS MENTORING?

The word mentoring comes from a Greek word, which means "enduring". The origins of the word spring from Homer's classic "The Odyssey", where Odysseus, going off to war, chose "Mentor" to protect and advise his son "Telemachus."

Today mentoring is generally defined as a sustained and or enduring teacher-student relationship. More specifically it is:

• Conveying of wisdom, knowledge, insight and perspective
  
• An educational process, role modeling, counseling, or guidance
  
• An opportunity for professional development and growth in both parties

Data clearly shows many people have a strong need for positive role models - role models that can provide step-by-step expertise and guidance much akin to the apprenticeship concept where people work together as a team.

HOW MENTORING WORKS IN REAL ESTATE

Typically, real estate mentoring takes place between a more experienced top producer and a less experienced agent or an agent seeking specific knowledge about a specific business strategy. In that sense, mentoring can be viewed as a type of partnership in which one who has experienced real estate success is willing to share his or her industry secrets, acquired skills and experiences and money-making tactics.
What a huge benefit there is to recipients and beneficiaries of this knowledge.
There is an immediate gratification as the practical lessons, shortcuts, step-by-step business plans, pitfalls to avoid, and just solid overall career guidance can generate immediate results.

Thus real estate agents that strive to be better can quickly learn how to adjust existing weak or flawed strategies and become confident with unfamiliar business practices, difficult economic periods, hungry competitors, internet-wise clients, and daily technological advancements.

WHERE DO I FIND A GOOD MENTOR?

Google the words “real estate mentoring” and over 100,000 sites are listed. The question remains however: “How do I find a good mentor?”
The key of courses is finding a mentor, or for the matter a group of mentors, who really know what they are talking about. Mentors should preferably be people that have already achieved success in the industry and have shown that they are skilled and knowledgeable about the subject and topic on which they are willing to mentor on.
In the real estate industry iSucceed, Inc. stands out as the company providing the most comprehensive mentoring service to real estate agents. This service that is priced at only a $1 a day provides agents access to a large existing vault of knowledge gathered from hundreds of top producers during the last three years.

The service further offers:

• A live Group Counseling Call with a top producing agent every Thursday.
  
• Actual Marketing Tools, prelist packs, scripts, flyers etc. from these top producing agents.
  
• Over 100’s of Money-Making Modules revealing proven systems and strategies of these top agents delivered in audio and text format in 60 categories.
  
• Over 300 hours of Self Paced Practical Online Learning covering topics such as New Agent Training, Broker Management, Office Staff and Personal Assistant, Business Planning, Life Balancing and Technology.
  
• A library of Ask your Mentor which includes answers to some of the industries toughest questions.

With this large volume of cost effective quality mentoring support available there is no reason for any agent to not be successful anymore.